Want to hear what most brands get wrong about PR? Media coverage alone will not be enough. 

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Public relations isn’t just about getting your brand’s name out there, it’s about getting it in the right places, in front of the right audience, and driving results that actually move the needle. If your PR efforts aren’t leading to tangible benefits: more visibility, credibility, and, ultimately, sales, then what’s the point?

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At Don’t Be A Little Pitch, we don’t do PR for vanity’s sake. We track the metrics that actually matter, the ones that show whether your brand is gaining traction or just shouting into the void. In a world overflowing with content, real impact comes from strategic, results-driven storytelling, not just another headline.

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Here’s what it takes to make PR actually work: 
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1. Domain Reputation: Are You Being Featured in Trusted Sources?

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Not all press is good press… at least not when it comes to domain reputation. Getting featured on high-authority sites like Forbes, TechCrunch, or The New York Times does more than just give you bragging rights, it boosts your brand’s credibility and search rankings. Google’s algorithm favors reputable sources, meaning quality PR can also improve your SEO game.

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Why it matters: A feature in a respected publication isn’t just a win for exposure, it builds trust with your audience, investors, and potential customers.

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For example, when we worked with Carved, a brand known for its handcrafted phone cases, we didn’t just aim for any press. We secured features in CNET, The Verge, and 9to5Mac. These authoritative placements elevated Carved’s brand reputation and drove a 23% increase in website traffic. Some journalists were so intrigued by their craftsmanship that they visited Carved’s workshop for an exclusive behind-the-scenes look.
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2. Industry Rank: Are You Building Authority in Your Field?

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PR should establish you as an industry leader. Are you being quoted as an expert? Are you included in conversations alongside top competitors? Tracking your position in industry rankings helps gauge your credibility.

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What to look for: Thought leadership articles, expert interviews, and mentions in key industry discussions.

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Take WealthBlock, a fintech company we worked with. By securing placements in finance-focused outlets like Real Estate Today and CEO Weekly, we helped establish them as a trusted source for investors and industry insiders. As a result, WealthBlock’s online presence grew significantly, boosting search rankings and increasing inbound leads.

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3. Backlinks: Are Other Sites Linking to You?

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When reputable websites link back to your brand, it’s a sign that your content is valuable. High-quality backlinks improve your SEO, helping potential customers find you more easily.

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Why it matters: A single backlink from a high-traffic site can drive more visitors to your website than an expensive ad campaign.
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This was a key factor in TrapTap’s rapid growth. Their story took off when they secured major media coverage on TechCrunch, The Discovery Channel, and Dragons’ Den. After landing key media features, their website traffic jumped to 50K visitors per day. But they didn’t just wait for media attention, TrapTap also personally reached out to over 3,400 journalists and producers, making sure their story got in front of the right people. 
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4. Organic Traffic: Are People Finding You Naturally?

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A well-executed PR campaign boosts your brand’s visibility long after a story is published. If your organic search traffic increases after media features, it means people are actively searching for and engaging with your brand.

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Key metrics: Google Analytics data on new visitors, top referral sources, and search queries driving traffic.

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​​When we launched a PR campaign for Grant Stone we highlighted their craftsmanship and high-quality materials. It led to 2.7 million impressions from media placements, resulting in surged organic traffic, positioning them as a top-tier footwear brand.
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5. Total Traffic: Are People Paying Attention?

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PR should generate a noticeable increase in overall web traffic. The important part is understanding where that traffic comes from: is it from direct searches, media referrals, or social media mentions?

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Example: A strategic media feature can send thousands of potential customers to your website in just a few hours.

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Vidday, a digital greeting company, saw a 1000% increase in sales within three months after securing 15K daily web visits from high-impact media coverage, including a feature on Mario Lopez Today and even a NASA collaboration.
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6. Sales Growth: Is PR Helping Your Business?

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At the end of the day, PR needs to translate into sales. Period. While PR is different from direct advertising, it plays a huge role in increasing trust, credibility, and interest, all of which lead to more conversions.

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What to measure: Increases in sales, sign-ups, inquiries, or engagement following PR coverage.

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For TrapTap, PR directly impacted their sales. After landing key media coverage, their website traffic skyrocketed, leading to $600,000 in sales in just 30 days. And the momentum didn’t stop there, within 9 months, they had crossed $1 million in sales and even secured a retail deal with BestBuy. 
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7. Online Share of Voice: How Do You Compare to Competitors?

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Your brand doesn’t just need attention, it needs to be a dominant voice in your industry. We track how often your brand is mentioned compared to competitors and analyze whether your presence is growing over time.

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Why it matters: The more your brand is part of industry conversations, the stronger your influence becomes.

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When we helped Nymble, a smart cooking robot company, land a feature in Paste Magazine, it positioned them as a leader in the kitchen tech space. It also caught the attention of major outlets like CNET, Tasting Table, and Lifehacker, expanding their media presence and growing their name in the industry. 
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8. Reputation Management: Controlling Your Brand’s Narrative

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PR is also about shaping how your brand is perceived. Whether you’re launching a new product or overcoming a crisis, media coverage should align with your core values and long-term goals.

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We saw this in action with Ghasan, a public figure who needed to take control of his online reputation. By shaping a strong, authentic narrative and securing the right media coverage, we helped shift public perception. Within months, his Google search results were dominated by positive media coverage, reinforcing his credibility and professional achievements.

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PR Isn’t Just About Making Noise, It’s About Making An Impact!

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At Don’t Be A Little Pitch, we don’t just aim for media placements, we focus on securing the right kind of coverage that builds credibility, drives engagement, and supports your business goals. Every PR campaign is designed with a long-term vision in mind, ensuring each step leads to bigger opportunities.

Here’s how we do it:

• Targeted Media Outreach – We don’t pitch blindly. We identify the right journalists and outlets that align with your industry, audience, and messaging.
• Narrative Development – A great story isn’t just about what you do, but why it matters. We craft compelling angles that resonate.
• Reputation Management – PR is as much about controlling the conversation as it is about starting one. We proactively manage your brand’s perception.
• SEO-Driven PR – Every media mention should contribute to your online presence. We optimize for long-term visibility, not just short-lived attention.
• Thought Leadership Positioning – We help establish you as the go-to expert in your space through interviews, op-eds, and strategic media placements.

You need PR that does more than just get your name out there, you need PR that builds authority, earns trust, and drives real business growth. It should position you as an industry leader, attract the right audience, and create a lasting impact. Let’s make that happen! 

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Get in touch today.

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