Quit bitchin’ and keep pitchin’.
- Probably Socrates

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Out of 10,000 emails in your inbox, this is the 1 email that will brighten up your PR day.

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1 Report I can’t stop thinking about‍

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The Awareness Advantage report by TikTok and Tracksuit.
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The great debate between performance marketing and PR is over.

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Neither one reigns supreme. They are different types of marketing that are intended to compliment each other like fine wine and cheese.

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Everyone wants to hit a 4X ROAS on their paid ad campaigns. I get it. It’s an important metric if you want to be profitable as an ecom brand, but add PR on top of your performance marketing campaigns… might boost ROAS even higher.

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Couldn’t hurt, right?

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What if I was to tell you a 31X ROAS would be possible… is that something you might be interested in?

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Don’t take my word for it, check this brand breakdown here.

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1 Way to impress journalists

Speak the journalist’s language.

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Journalists want to see a macro trend in pitches. So do the research for them and include some macro data. Is anything actually real without a number associated with it? Maybe, but it makes it a lot less powerful.

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Don’t take it from me, one of the USA TODAY journalists that was featured on Michael Smart’s website mentioned that it’s easier to write about a topic or a brand if a pitch includes a current macro trend.

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Give the journalists what they want and then some.

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Data is great, but combine it with a well-crafted juicy story into your pitch and ooo baby you’re cookin. You’ll be primed to get some good lookin earned media for your brand or clients.

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1 Email hack worth stealing

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Focus on email deliverability.

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You probably brushed it off and thought email deliverability can’t be that important, but let me tell you I have stayed up longer than a college kid cramming for a final exam trying to figure out email deliverability.

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Email deliverability is vital when sending out cold pitches. It’s so easy to hit the Promotions tab or spa, now thatGoogle has recently moved the goal posts on email deliverability. My bet is that most of your email pitches are landing in spam and you don’t even know it.

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Sign-up for the Triple Threat Newsletter and Reply “EMAIL SOS” to the first email and I’d be happy to chat more with you about helping your emails hit inboxes 95% of the time.

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Have an incredible February and I wish you all the earned media success you deserve.

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