PR Hacks

How to Generate Buzz Before Launch Day (Like a PR Badass)

Mary Sahagun
PR Coordinator
6 minutes
January 31, 2025

Most brands treat their launch like a surprise party—drop the product, cross their fingers, and hope people show up. Spoiler: they won’t. The truth is, no one cares about your launch unless you make them care. The brands that dominate don’t just show up on launch day; they build anticipation, create curiosity, and ignite conversations well before the big reveal.

Think about the last time you saw a product go viral before it even hit the shelves. That wasn’t luck—it was strategy. The real game-changers don’t wait for the world to notice them. They make people hungry for what’s coming before it even drops, turning their launch into an event people need to be part of.

We asked our own CEO for his take on this matter and he shared, “If you think a campaign starts on launch day, you’re already behind. Before anything goes live, we put in the hard work, researching, analyzing competitors, and identifying what truly makes our clients stand out.” He added, “Every campaign is built with strategy and purpose, designed for long-term success, not just a brief moment of attention." – Bryce North, Founder & CEO of Don’t Be A Little Pitch

The Art of Leaving Them Wanting More

People are nosy. Use that to your advantage. Drop cryptic hints, blurred product shots, and behind-the-scenes chaos.

“We do not just drop everything at once. We build anticipation by revealing details in stages. Social media teases small bits that get people asking questions. Emails go deeper into what makes the product special. Paid ads make sure new audiences find out about it at the right time. Each step gives people another reason to stay interested.” This insight was shared by the brilliant mind behind Birdieball, Katie Breaker.

Hard pill to swallow? Simply posting “We’re launching soon!” with zero intrigue isn’t gonna work. Why? Because no one cares—unless you give them a reason to. A well-crafted mystery makes people lean in, ask questions, and do the marketing for you. If your audience is talking about your launch before it happens, you’re already winning.

Get Loud Where It Counts: PR Before You Even Exist

The media doesn’t care about just another product hitting the market. What they do care about? A game-changer, a rule-breaker, a brand that makes noise. Whether you’re shaking up an industry, filling a gap, or redefining how things are done, your job is to make them see why your story matters.

Josh Qian, COO and Co-Founder of Best Online Cabinets, shared “We engage with local communities through partnerships with home improvement expos or workshops that can help spread the word. Attending these events allows us to connect with potential customers in person, share samples, and generate excitement around our brand.” He added, “Combining these efforts will enable us to create a multi-faceted buzz that resonates with our audience and drives anticipation leading up to the launch.” 

Find the right journalists, podcasters, and influencers before you launch—pitch them a compelling angle, not just another generic press release. The right narrative can turn your brand from an unknown into a conversation starter.

First, Turn Your Audience Into a Cult

The most iconic brands don’t just have buyers; they have believers. They create a movement people want to be part of before the product even launches. The secret? Exclusivity, status, and a sense of belonging.

This interesting tactic was shared by Burak Özdemir, Founder of Online Alarm Kur, “To get more people involved early, I gave a few users early access and asked them to invite friends. When people feel like they’re part of something new, they naturally talk about it.” He added, “Instead of relying on big promotions, I focused on conversations. By launch day, people were already talking about it, which made everything easier.”

A loyal, engaged community is your most valuable asset. When you turn your audience into ambassadors, not just buyers, your launch doesn’t just make noise—it creates a movement.

Steal the Spotlight with Unexpected Collaborations

Forget predictable partnerships—boring doesn’t get attention. The smartest brands align with unexpected allies that disrupt expectations and create conversations. The key? Find brands that share your values but operate in completely different spaces.

When two seemingly unrelated industries collide, magic happens. Think cross-industry activations, limited-edition mashups, or out-of-the-box collaborations that make people stop and take notice. Done right, these partnerships don’t just expand your reach—they turn your brand into something people can’t stop talking about.

Use Exclusivity to Spark Frenzy

By now, your audience is intrigued, engaged, and talking—but how do you push that anticipation into full-blown obsession? The answer: Scarcity.

People always want what they can’t have, that’s human nature. The most powerful way to create demand? Make access feel like a privilege, not a given.

Limited drops, waitlists, and invite-only launches tap into the psychology of scarcity. When people feel like they’re getting something before the masses, they don’t just buy—they brag. Exclusivity breeds influence.

“We've found that offering early access to a select group of customers can generate exclusivity-driven buzz. This not only builds anticipation but also provides valuable user feedback before the full-scale launch.” Says Joe Troyer, Founder of Review Grower.

Build a Legacy, Not Just a Launch

A successful launch isn’t just about what you’re selling or the company you’re promoting—it’s about why it matters. The brands that stand the test of time aren’t just pushing products; they’re telling stories that people feel connected to.

Your goal isn’t just to launch. It’s to build something people remember, follow, and talk about long after the hype fades.

Hype Isn’t Accidental—It’s Engineered

Ready to Make Some Noise? Let’s Build Your Hype. 

At Don’t Be A Little Pitch, we don’t do boring launches—we engineer movements that demand attention. If you're serious about making waves before your product even hits the market, it’s time to ditch the generic playbook and create a PR strategy that gets people talking, sharing, and buying.

Let’s turn your launch into a spectacle. Get in touch with us today, and let’s craft a campaign that makes your brand impossible to ignore!

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